E-commerce Entrepreneur - Industry Expert
Supervisory Board Member - Investor

Patrick Kerssemakers is a passionate and experienced expert in e-commerce and Internet entrepreneurship.
He is the founder of, one of the Dutch largest retailers in the home and living market, now supporting several companies as an Industry Expert, Supervisory Board Member and as a partner in venture capital firm HKventures.


Advisor &
Industry Expert

Industry expert and advisor to Venture capital and private equity funds. As well advisory roles at a number of high growth Internet companies, supporting them on their long-term e-commerce and digital strategy.

2017 - NOW

Supervisory Board
Member Auctio BV

With more than 10,000 annual auctions and a total auction volume of € 200 million per year Auctio BV or BVA Auctions is the first and largest online auction platform in Europe.

2016 - NOW

Partner HKventures

HKventures is an early stage venture capital firm. Its people are passionate about ambitious teams that focus on creative, and are lead by down to earth, and genuine entrepreneurs. Recent investments of HKventures are:, CloudSuite, Starred, Polarsteps, Africamps, Vintage Cash Cow and Springest (exited to FD Media Group).

2010 - NOW

Founder and CEO

As founder and CEO of Patrick Kerssemakers built knowledge and experience on e-commerce. Started in 2002, FonQ is nowadays one of the largest Dutch online retailers in the home and living market. Patrick led the company to aggressive growth (through organic and multiple acquisitions) and profitability, and developed one of the most respected brands in the Dutch home and living market. FonQ was sold to Wehkamp/Apax.

2002 - 2017

Chairman LOEY Awards

Part of the LOEY Foundation

The LOEY (Leading Online Entrepreneur of the Year) Foundation stimulates Online Entrepreneurship in The Netherlands. The foundation is initiated by Hubert Deitmers (Endeit Capital) and Heleen Dura-van Oord. Celebration Entrepreneurship, the foundation organizes the yearly LOEY Awards. 
As chairman Patrick Kerssemakers is responsible for the yearly LOEY awards event that’s attend by the most respectable Dutch Internet entrepreneurs. Members of the jury are: Bernhard van Oranje (CEO Levi9), Corinne Vigreux (founder TomTom), Joost Romeijn (owner Sundio Group) and Daniel Ropers (former CEO

2015 - NOW

Initiator Amsterdam
Commerce Open

The Amsterdam Commerce Open (ACO) is an exclusive and invite only golf event for e-commerce professionals on C-level. Yearly organized by Patrick Kerssemakers, executive professionals come together to play golf with their peers and enjoy the food, drinks and talks afterwards. In 2018 the Amsterdam Commerce Open will be organized for the 6th time at ‘The International’ golf course in Amsterdam.

2013 - NOW

Honors & awards

FD Gouden Gazelle Award in 2010

Listed in Deloitte Fast50 of 2010 and 2011

Thuiswinkel Awards for best Dutch e-commerce store in 2014 and 2016

ABN AMRO Webshop Awards for best warehouse in 2016 and for best webshop in 2017 and 2018

Nominated candidate for the LOEY Awards in 2011



During his time as founder and CEO of Patrick Kerssemakers created multiple marketing campaigns. These campaigns were crucial in establishing the brand awareness of, like the ‘Mooi, maar waar vind ik het?’ and later on ‘Vind jouw mooi’ campaign. Next to that Patrick initiated at an internal media agency that produced (digital) content for all its marketing channels and produced a quarterly magazine as source of inspiration for its customers.

fonQ Pannen
fonQ Prullenbakken
FonQ I Vind jouw mooi
FonQ I Vind jouw mooi
Online campaigns of FonQ
Online marketing
Internal media agency of FonQ
Content creation

Amsterdam Commerce Open & LOEY Awards

As initiator of the Amsterdam Commerce Open and as chairman of the LOEY Awards Patrick Kerssemakers brings yearly the best Dutch online entrepreneurs and e-commerce executives together to support and celebrate the Dutch Internet economy.

Amsterdam Commerce Open 2017
Video report
LOEY Awards 2016
Video report
LOEY Awards 2017
Video report

Featured in the media


Patrick Kerssemakers verlaat fonQ (in Dutch)


Interview: hoe FonQ dé online speler wil worden (in Dutch)

MKB Servicedesk

Hoe maak je je webshop succesvol? (in Dutch)


Celebrating Dutch online entrepreneurs, an interview with Loey Awards’ Patrick Kerssemakers

Financiële Dagblad

Het droomweekend van Patrick Kerssemakers (in Dutch)

Webwinkel Vakdagen

Fonqy Monkey op avontuur! (in Dutch)

Let's get in touch

Connect with Patrick on LinkedIn or Instagram or send him an email.